Privacy Policy

Last updated: June 2026

Who We Are

This Privacy Policy explains how S2AB Ltd, trading as Wickhams Wine Merchant ("Wickhams", "we", "us" or "our"), collects, uses and protects your personal information when you use our website or purchase products from us.

S2AB Ltd is the data controller responsible for the personal information collected through this website.

Contact Details

S2AB Ltd t/a Wickhams Wine Merchant
Bridge Innovation Centre
Harcombe Lane
Chudleigh
TQ13 0DG

Email: [email protected]

ICO Registration Number: Z3162856

Information We Collect

We may collect and process the following information:

Name
Billing and delivery addresses
Email address
Telephone number
Date of birth or age verification information where required
Order history and purchase information
Customer account information
Correspondence with us by email, telephone or contact forms
Website usage information collected through cookies and analytics tools
Device, browser and IP address information

We do not receive or store your full payment card details.

How We Use Your Information

We use your personal information to:

Process and deliver orders
Verify eligibility to purchase age-restricted products
Manage your account
Provide customer service and support
Communicate with you about your orders
Send marketing communications where you have agreed to receive them
Improve our website, products and services
Prevent fraud and protect our business
Comply with legal and regulatory obligations

Our Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

Where processing is necessary to fulfil your order, manage your account or provide requested services.

Legal Obligation

Where we are required to retain information for taxation, accounting, age verification or other legal requirements.

Legitimate Interests

Where it is necessary for the operation and improvement of our business, provided your rights and freedoms are not overridden.

Consent

Where you have agreed to receive marketing communications or accepted optional cookies.

Marketing Communications

We use Klaviyo to manage our email marketing.

If you subscribe to our newsletter or choose to receive marketing communications, we may use your contact details and purchase history to send information about wines, offers, events and news from Wickhams.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us.

We will not sell your personal information to third parties for marketing purposes.

Order Processing and Delivery

To process and fulfil your orders, we may share information with:

Delivery and courier companies
Warehouse and fulfilment providers
Professional advisers where required
Regulatory authorities where legally required

We only share information necessary for the relevant service.

Payments

All online payments are processed securely through PayPal. This may include PayPal, PayPal Pay Later, Apple Pay, Google Pay and other payment methods made available through PayPal.

When making a payment, your payment information is provided directly to PayPal and is processed in accordance with PayPal's own privacy policy. Wickhams does not collect or store your payment card details.

Website Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website and to help improve the customer experience.

Google Analytics may collect information including:

Pages visited
Time spent on the website
Device and browser information
Approximate geographic location
IP address information

This information is used in aggregated form and is not used by us to identify individual visitors.

You can manage analytics cookies through our cookie settings.

Cookies

Our website uses cookies and similar technologies to:

Enable essential website functionality
Remember your preferences
Measure website performance
Understand how visitors use our website

Some cookies are necessary for the operation of the website and cannot be disabled.

Non-essential cookies will only be placed where required by law after you have given consent.

You can manage cookie preferences through our cookie settings and through your browser settings.

International Data Transfers

Some of our service providers, including Klaviyo and Google, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection law.

Data Retention

We retain personal information only for as long as necessary.

Typical retention periods include:

Order and accounting records: up to 7 years
Customer service correspondence: as required for customer support and legal purposes
Marketing information: until you withdraw consent or unsubscribe
Website analytics data: in accordance with our analytics settings and business requirements

Your Rights

Under UK data protection law, you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing in certain circumstances
Object to processing based on legitimate interests
Request transfer of your information where applicable
Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided above.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect when published.