Life should be easy to drink. Born in Bordeaux and educated in the U.S, Sacha Lichine began working at his family’s property, Chateau Prieuré Lichine, during the summers of his youth.
His 2006 acquisition of Chateau d’Esclans in Provence has resulted in building a world class brand while providing a strong contribution to unprecedented growth within the Rose category.
A defining moment in Sacha’s career came when he started running Château Prieure Lichine at age 27. In 1990 Sacha started a negociant business, Borvin, which he still operates focusing on selecting the best wines from Bordeaux.
Recognising the importance of innovation in an increasingly varied wine industry around the world, Sacha developed a line of new world wines from France, Sacha Lichine – Vins Sans Frontieres, which today consists of a selection of growers and wines crafted through out the regions of France.
Alexis Lichine (1913-1989) was Sacha's father. An enduring legacy to Alexis Lichine is writing the Wines of France published in 1952 followed by Alexis Lichine’s Encyclopedia of Wines & Spirits in 1967 later to be renamed Alexis Lichine’s New Encyclopedia of Wines & Spirits after numerous printings up through 1988. Both these books became instrumental to demystifying wine for a generation of wine lovers. Many people referred to him as the Pope of Wine.