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Bordeaux En Primeur: How It Works, Pricing and Delivery

Bordeaux En Primeur: How It Works, Pricing and Delivery

Dan Farrell-Wright Dan Farrell-Wright
7 minute read

Table of Contents

If you are looking to understand how to buy bordeaux en primeur, the traditional campaign concept can feel a bit unusual at first. You are purchasing wine that is still resting in oak barrels over in France. There is no case to take home today, but for anyone looking to build a personal collection for drinking at home, participating in the annual release is the most rewarding way to secure exceptional bottles.

Essentially, reserving your share of the harvest early via the Bordeaux en primeur market allows you to lock in allocations at their original release price. You then let the bottles mature perfectly under the watchful eye of the winemaker, and bring them home to your table when they are ready to be enjoyed years down the line.

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The Bordeaux en primeur market is flooded with hundreds of releases, but the intense summer heat spikes of the 2025 vintage mean that many famous labels simply lacked the freshness we look for. We do the heavy lifting for you. We only send updates on the specific wines we have tasted, rated, and would proudly serve to our own guests.

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Why Buy Wine En Primeur?

Buying wine before it is bottled requires patience, but it offers a few distinct rewards for anyone building a home collection rather than looking for a speculative investment asset.

1. Guaranteed Choice for Your Table

Many smaller artisan estates in Bordeaux produce incredibly limited quantities. Once a great vintage hits the retail shelves, these bottles disappear quickly. Securing your wine early ensures you get exactly what you want to drink in the future, rather than hoping to find random bottles years later.

2. A Fair Release Price

The Bordeaux en primeur system gives you access to the first, original opening price set directly by the estate. While market values fluctuate over time, buying at this barrel stage is traditionally the fairest price available for these wines before bottling, shipping, and subsequent retail profit margins are added.

3. Pristine Cellaring and Provenance

When you buy early, your wine leaves the barrels in France and moves directly into secure, temperature-controlled UK bonded storage. It completely bypasses commercial shops, hot warehouse floors, and fluctuating transit temperatures. This flawless chain of custody guarantees that when a cork is finally drawn at home, the wine is in perfect drinking condition.

Every single vintage tells a story of weather and geography. The 2025 growing season was defined by long periods of intense summer sun and high heat. In the past, such extreme weather could result in heavy, over-extracted wines that lacked balance. However, modern winemaking techniques in Bordeaux have evolved dramatically.

The best Châteaux managed to retain an incredible level of fruit purity and natural acidity. These are the wines that will reward long cellaring, evolving into beautifully complex bottles. Our tasting team spent considerable time assessing these characteristics first-hand. If a wine felt masked by over-oaking or lacked the life to balance the summer heat, we left it off our selection entirely. Our goal is to present a focused list where every single bottle earns its place on merit alone.

How the Process Works: Three Simple Steps

We keep the acquisition journey as straightforward as possible, managing the complex logistics from the vineyard courtyard straight to the UK on your behalf.

Step 1: Secure Your Allocation
You select and purchase your wines from our curated collection today. The prices shown are In Bond, which means they exclude UK Duty and VAT. We register your allocation immediately with our partners in Bordeaux.

Step 2: Maturation in France
The wine remains in France for two to three years, ageing gracefully in oak barrels. Once bottling is complete, the finished cases are securely transported over to our professional bonded warehouse partner in the UK.

Step 3: Bringing the Wine Home
Once the cases arrive in the UK, you can choose to keep them in secure bonded storage, or have them delivered straight to your home cellar. If you choose home delivery, the prevailing UK Duty and VAT will be calculated and invoiced just prior to final dispatch.

Understanding "In Bond" Pricing

Because the wine is purchased while it is still maturing, you do not pay UK taxes upfront. This allows you to defer the tax payment until the wine is actually bottled, shipped, and ready to enter the country.

To help you plan your future cellar budget, here is a simple example breakdown of how the final costs are calculated for a typical case of six bottles when buying Bordeaux en primeur.

TimelineCost ComponentExample Case (6 x 75cl)
TodayIn-Bond Opening Price£120.00
In 2-3 YearsUK Excise Duty (Current flat rates)+ £16.02
In 2-3 YearsUK VAT (20% applied to original price + duty)+ £27.20
At DeliveryTotal Cost Released to Your Door£163.22

Choosing Between Left Bank and Right Bank

When selecting your Bordeaux en primeur allocations, it helps to understand the fundamental split of the region. The Left Bank, encompassing famous appellations like Pauillac, Margaux, and Saint-Julien, is dominated by Cabernet Sauvignon. These wines typically offer a firmer structure, deep blackcurrant flavours, and classic graphite notes. They often require a bit more time in the cellar to fully soften, making them perfect choices for long-term cellaring.

The Right Bank, featuring Saint-Émilion and Pomerol, relies heavily on Merlot and Cabernet Franc. This terroir produces wines that are generally more plush, rounded, and velvety in youth. While they still possess fantastic ageing potential, Right Bank wines often offer a slightly more accessible drinking window, allowing you to enjoy them a bit sooner while your Left Bank bottles continue to mature.

What If I Do Not Have a Cellar?

You do not need a traditional underground stone cellar to participate in the Bordeaux en primeur releases. When your wine eventually arrives in the UK, you can choose to leave it inside our professional, temperature-regulated bonded warehouse. For a small annual storage fee, your wine can rest in optimal conditions for as long as you like. You only pay the Duty and VAT if and when you decide to withdraw the case and bring it home to your kitchen or dining room.

Traditional Advice for Home Collectors

If you are cellaring wine to drink rather than trade, a time-tested approach is the rule of evolution. When your case arrives, let it rest for its recommended maturity window. Open the first bottle slightly early to taste its framework. This allows you to watch the vintage develop over time, enjoying the remaining bottles as they reach their absolute peak over the coming decade. Exploring Bordeaux en primeur is ultimately about the journey of discovery and the pure pleasure of sharing a perfectly matured bottle with family and friends.

Explore the 2025 Vintage Portfolio

Every wine in our collection has been independently tasted, rated, and verified by us for its exceptional balance and long-term home cellaring potential.

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FAQs

What happens if I move house before the wine arrives?

Because en primeur wine takes two to three years to mature and ship, changing addresses is completely normal and expected. We keep your contact details secure on file, and we will get in touch with you closer to the landing date to verify your final delivery address and calculate the prevailing taxes before any bottles leave our warehouse.

Can I order mixed cases or split a case with different wines?

To guarantee immaculate provenance, allocations are registered directly with the individual Châteaux in Bordeaux and remain inside their original, sealed estate crates. For this reason, we can only supply solid cases of a single wine, usually in units of six or twelve bottles.



What happens if my wine is lost or damaged during transit from France?

You are completely protected from the moment you buy. Wickhams fully insures your wine from the barrel courtyard all the way to its final UK destination. In the rare event that an allocation is lost or damaged during transit, you are covered for a full replacement or a complete refund.

Is it possible to request half-bottles or magnums instead of standard bottles?

Yes, depending on the specific Château. While standard 75cl bottles are the default, many estates allow you to request custom formats, such as magnums for special family dinners or half-bottles for lighter evening sipping. If you would like to request alternative bottle sizes, please contact us directly via email or WhatsApp as early in the campaign as possible, and we will do our best to arrange it with the estate.

Is there a limit on how long my wine can stay in secure bonded storage?

There is no limit at all. Once your cases arrive safely in our temperature-controlled UK bonded warehouse, you can leave them tucked away for as long as you like for a small annual storage fee. This allows your collection to age in optimal conditions until your home cellar space is ready or the vintage reaches its absolute peak drinking window.