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Primitivo

Primitivo

Warm, dark-fruited southern Italian red. Usually full-bodied, with ripe cherry and plum, gentle tannin, and a bit of spice.

Most of what we stock comes from Puglia, where the grape ripens easily and tends to make generous, food-friendly reds. Labels you’ll see include Salento IGT for broader regional bottlings, and Primitivo di Manduria DOC for richer, more concentrated styles.

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  • Felline Primitivo di Manduria DOC red wine bottle

    Felline Primitivo di Manduria, Puglia

    A generous, sun-soaked red from Manduria in southern Puglia. This is classic Primitivo, with plenty …
    £19.75 per bottle
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  • Primitivo di Salento Organic Doppio Passo is smooth and well-balanced thanks to picking the grapes at two different times during the harvest Primitivo di Salento Organic Doppio Passo back label
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    Primitivo di Salento Organic Doppio Passo 2024, Puglia

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    This bold and powerful, organic red from Brindisi is made in a similar way to a Ripasso wine using a…
    £15.50 per bottle
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  • Conviviale Primitivo Salento bottle

    Conviviale Primitivo, Salento

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    A classic Primitivo from southern Italy. Ripe, full-flavoured and generous, with dark fruit and soft…
    £12.75 per bottle
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A quick guide to the style

If you’re choosing a bottle for dinner, this is a safe option for tomato-based pasta, grilled meats, sausages, aubergine dishes, and hard cheeses.

Manduria wines often come across as deeper and more powerful, while Salento can be a touch fresher and more straightforward. Producer matters as much as the place, but those names are a useful starting point.

If you want the longer version, including how it relates to California Zinfandel, read the blog here: Primitivo: Puglia’s Big Red (and the grape behind Zinfandel).